Privacy policy

Privacy Policy

Effective Date: August 27, 2026
Last Updated: September 28, 2026

CoffeeAltCo LLC (“CoffeeAlt,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how we collect, use, disclose, and protect your personal information.

This Privacy Policy explains how we handle personal information when you visit CoffeeAlt.com (the “Site”), purchase our products, create an account, enroll in a subscription, communicate with us, interact with our marketing or advertising, or otherwise use our services.

By using our Site, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with CoffeeAlt, we may collect the following categories of personal information.

Information You Provide to Us

We may collect:

Name
Billing and shipping address
Email address
Telephone number
Account login information
Products purchased
Subscription selections and preferences
Order and transaction history
Customer service communications
Product reviews or other content you submit
Marketing preferences
Information you voluntarily provide through forms, surveys, promotions, or communications with us

Payment Information

Payments are processed through Shopify and/or authorized payment processors.

Payment-related information may include your payment method, billing information, and transaction details. CoffeeAlt generally does not receive or store your complete credit or debit card number.

Information Collected Automatically

When you visit our Site, we and our service providers may automatically collect information such as:

IP address
Browser type
Device type
Operating system
Device identifiers
Pages viewed
Products viewed
Items added to or removed from your cart
Search activity
Checkout activity
Referring website or source
Approximate geographic location
Date and time of visits
Interactions with advertisements
Website usage and browsing activity
Advertising identifiers
Cookie identifiers and similar online identifiers

We may collect this information through cookies, pixels, tags, software development kits, local storage, analytics technologies, conversion APIs, server-side technologies, and similar tools.

2. How We Use Your Information

We may use personal information to:

Process and fulfill orders
Process payments
Ship products
Manage subscriptions and recurring orders
Create and maintain customer accounts
Communicate regarding orders, subscriptions, shipping, or customer service
Send transactional emails or text messages
Send promotional communications where permitted
Personalize your shopping experience
Recommend products, content, or offers
Measure website performance
Understand how customers use our Site
Conduct analytics
Measure advertising effectiveness and attribution
Deliver or help deliver relevant advertising
Create advertising or remarketing audiences
Optimize advertising campaigns
Identify returning or existing customers
Detect and prevent fraud
Protect our Site, customers, and business
Enforce our Terms and Conditions
Comply with legal, accounting, tax, and regulatory obligations
Establish, exercise, or defend legal claims
Improve our products, services, advertising, and customer experience

3. Shopify and Our Service Providers

Our online store is hosted through Shopify.

Shopify processes certain personal information in connection with providing our ecommerce platform, checkout, payments, customer accounts, fraud prevention, analytics, marketing, personalization, and related services.

We may also use third-party companies and service providers to assist with services including:

Payment processing
Shipping and fulfillment
Email marketing
SMS marketing
Customer support
Website analytics
Advertising
Conversion measurement
Fraud detection
Product reviews
Subscription management
Affiliate marketing
Website functionality
Website optimization
Customer-account services

These companies may process personal information as necessary to provide their services to CoffeeAlt.

Their handling of personal information may also be governed by their own privacy policies, agreements, and applicable law.

Sign in with Google

CoffeeAlt may offer customers the option to sign in to or access their CoffeeAlt customer account using Google.

When you choose Sign in with Google, Google may provide Shopify and CoffeeAlt with your Google account email address and other basic information necessary to authenticate you and connect you with your CoffeeAlt customer account.

We may use information received through Google sign-in to:

Authenticate your identity
Create, connect, or provide access to your CoffeeAlt customer account
Help you access account features such as order history, subscriptions, and account settings
Maintain account security
Prevent unauthorized account access

Using Google sign-in does not by itself give CoffeeAlt access to the contents of your Gmail messages, Google Drive files, Google Calendar, contacts, or other Google account content.

If CoffeeAlt were to request access to additional Google information or services in the future, we would provide appropriate notice and request any permissions required before that access occurs.

Information received through Google sign-in is handled in accordance with this Privacy Policy and is used in connection with customer-account authentication and account services.

Your use of Google sign-in is also subject to Google’s applicable privacy policies and terms.

You are not required to use Google sign-in and may use other account access methods made available through CoffeeAlt or Shopify.

Shopify Network Intelligence and Enhanced Services

CoffeeAlt currently uses Shopify Network Intelligence.

When Shopify Network Intelligence is enabled, Shopify may securely use information about customer interactions with CoffeeAlt together with information from interactions with Shopify and other Shopify merchants to provide, improve, personalize, and measure certain Shopify services and features.

These services may include fraud prevention, analytics, personalization, advertising-related services, customer insights, audience creation, measurement, and other enhanced Shopify services.

Information about your interactions with CoffeeAlt may therefore be shared with and processed by Shopify in connection with services that incorporate information from your interactions with CoffeeAlt, other merchants, and Shopify.

Shopify and other service providers may process personal information in the United States or other countries where they or their service providers operate.

You can learn more about Shopify's handling of personal information through the Shopify Consumer Privacy Policy.

Where applicable, you may also exercise certain privacy rights regarding Shopify's processing directly through the Shopify Privacy Portal.

4. Cookies and Tracking Technologies

CoffeeAlt and its service providers may use cookies, pixels, tags, local storage, conversion APIs, server-side tracking, and similar technologies.

These technologies may be used to:

Keep the Site functioning properly
Remember preferences
Maintain shopping carts
Keep customers signed into accounts
Measure website traffic
Analyze customer behavior
Understand advertising performance
Attribute purchases and other activity to advertising
Personalize content
Build advertising audiences
Deliver relevant advertising
Measure conversions
Detect fraud or security threats

Some technologies are necessary for the operation of the Site, while others may be used for analytics, personalization, or advertising.

Where required by applicable law, you may be given the ability to accept, reject, or manage certain categories of cookies or other tracking technologies.

Your privacy and cookie choices may affect the availability or effectiveness of some analytics, advertising, or personalization features.

5. Advertising, Analytics, and Conversion Measurement

We may work with advertising, analytics, ecommerce, and measurement providers including:

Google
Meta, including Facebook and Instagram
TikTok
Shopify
Other advertising, analytics, or marketing platforms

Depending on the technology and our settings, these providers may receive or process information such as:

IP address
Device identifiers
Browser information
Cookie or advertising identifiers
Pages or products viewed
Search activity
Items added to a shopping cart
Checkout activity
Purchases
Purchase value and currency
Interactions with advertisements
Referring websites or marketing sources
Email address
Telephone number
Name
Billing or shipping information

Certain identifiers may be hashed or otherwise protected before being transmitted where supported by the applicable platform.

Pixels, Conversion APIs, and Advanced Matching

Our advertising integrations may use both browser-based and server-side technologies.

These may include:

Meta Pixel
Meta Conversions API
TikTok Pixel
TikTok Events API
Google advertising and analytics tags
Advanced or enhanced matching technologies
Similar conversion-measurement tools

These technologies may allow advertising platforms to receive information regarding events such as:

Page or product views
Searches
Add-to-cart activity
Checkout initiation
Payment-information submission
Completed purchases
Subscription-related activity

This information may be used to measure advertising performance, attribute purchases, improve campaign optimization, create audiences, identify existing or prospective customers, and deliver advertising that may be more relevant to you.

Under certain U.S. state privacy laws, some advertising-related disclosures or uses of personal information may be considered a “sale,” “sharing,” or processing for “targeted advertising,” even when CoffeeAlt does not receive money in exchange for the information.

Where applicable, you may exercise your right to opt out through the Your Privacy Choices or similar privacy link available on our Site.

6. Email Marketing

If you sign up for CoffeeAlt marketing emails, we may send you information regarding:

New products
Promotions
Special offers
Educational content
Recipes
CoffeeAlt news
Other marketing communications

You may unsubscribe at any time by using the unsubscribe link contained in our marketing emails.

Transactional communications relating to purchases, customer service, accounts, shipping, or subscriptions may still be sent after you unsubscribe from promotional emails.

7. Text Message Marketing

If you voluntarily opt in to SMS or text-message marketing, CoffeeAlt may send promotional or transactional messages to the telephone number you provide.

Consent to receive marketing text messages is not required as a condition of purchasing CoffeeAlt products.

Message and data rates may apply.

You may opt out of promotional SMS communications at any time by following the instructions included in the message, including replying STOP where supported.

8. How We Share Personal Information

We may disclose personal information to the following categories of recipients.

Service Providers

We may disclose information to companies that provide services on our behalf, including:

Shopify
Payment processors
Fulfillment providers
Shipping carriers
Marketing platforms
Advertising platforms
Analytics providers
Customer-support providers
Review providers
Subscription providers
Affiliate platforms
Fraud-prevention providers
Technology providers

Advertising and Analytics Partners

We may disclose identifiers, device information, browsing information, shopping activity, checkout activity, purchase information, and other information to advertising and analytics providers.

This may include information shared through browser-based pixels, server-side APIs, advanced matching, enhanced conversions, and similar technologies.

Business Transactions

If CoffeeAlt is involved in a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar transaction, personal information may be disclosed or transferred as part of that transaction.

Legal and Safety Purposes

We may disclose information when reasonably necessary to:

Comply with applicable law
Respond to legal process
Protect CoffeeAlt's rights or property
Investigate fraud
Protect customers or others
Enforce our agreements
Prevent illegal, fraudulent, or harmful activity

9. Sale, Sharing, and Targeted Advertising

CoffeeAlt does not sell personal information for money in the traditional sense.

However, certain uses of advertising, analytics, personalization, Shopify Network Intelligence, pixels, cookies, conversion APIs, and similar technologies may constitute “selling,” “sharing,” or processing for “targeted advertising” under some U.S. state privacy laws.

Where applicable, consumers may opt out of these activities through the Your Privacy Choices, data-sharing opt-out, or similar privacy mechanism available on our Site.

Applicable opt-out choices may apply to CoffeeAlt, Shopify, and participating third-party advertising or analytics technologies.

We do not knowingly sell or share personal information of individuals under 16 where prohibited by applicable law.

10. Your Privacy Rights

Depending on where you live and whether applicable privacy law applies to CoffeeAlt, you may have certain rights regarding your personal information, including the right to:

Request access to personal information
Request information regarding how your personal information is used
Request correction of inaccurate information
Request deletion of personal information
Obtain a portable copy of certain personal information
Opt out of certain targeted advertising
Opt out of certain sales or sharing of personal information
Withdraw consent where processing is based on consent
Appeal certain decisions regarding a privacy request
Exercise your privacy rights without unlawful discrimination

These rights are subject to applicable exceptions, legal limitations, and verification requirements.

To submit a privacy request, contact:

Email: support@coffeealt.com

You may also use any privacy-request, data-sharing opt-out, or Your Privacy Choices feature available on CoffeeAlt.com.

We may request information necessary to verify your identity before processing certain requests.

Authorized agents may submit requests on behalf of consumers where permitted by applicable law and subject to appropriate verification.

Privacy Rights Relating to Shopify

Where Shopify processes personal information in connection with Shopify Network Intelligence or other Enhanced Services, you may also have privacy rights directly with Shopify.

You may learn more about those rights and submit applicable requests through the Shopify Privacy Portal.

11. Global Privacy Control

Where required by applicable law, our Site will recognize supported browser-based universal opt-out mechanisms, such as Global Privacy Control (“GPC”), as an opt-out request for the browser or device transmitting the signal.

Where supported and legally required, a recognized GPC signal may opt the applicable browser or device out of activities considered a sale, sharing, or targeted advertising.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

Complete transactions
Maintain customer accounts
Manage subscriptions
Provide customer service
Maintain business and accounting records
Meet tax and regulatory obligations
Prevent fraud
Resolve disputes
Enforce agreements
Establish, exercise, or defend legal claims

Retention periods may vary depending upon the type of information, the reason we collected it, contractual requirements, and applicable legal requirements.

13. Data Security

CoffeeAlt uses reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, internet transmission, electronic storage system, or method of transmitting information can be guaranteed to be completely secure.

Customers are responsible for maintaining the confidentiality and security of their account credentials.

14. Children's Privacy

CoffeeAlt's Site and products are not directed toward children under 13.

We do not knowingly collect personal information online from children under 13.

If we learn that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete it.

Purchases through our Site should be made by adults or by persons authorized to make the purchase under applicable law.

15. Third-Party Websites and Services

Our Site may contain links to websites, social networks, applications, platforms, or services operated by third parties.

CoffeeAlt is not responsible for the privacy practices, security, content, or data-handling practices of third-party services.

We encourage you to review the privacy policies of third parties before providing personal information or using their services.

16. International Visitors

CoffeeAlt is based in the United States.

If you access our Site from outside the United States, your personal information may be transferred to, stored in, and processed in the United States or other countries where CoffeeAlt, Shopify, advertising platforms, or other service providers operate.

The privacy and data-protection laws of those countries may differ from the laws in your jurisdiction.

Applicable privacy rights may vary depending upon your location.

Where required by law, we or our service providers may use legally recognized mechanisms for international transfers of personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, technology, service providers, advertising practices, legal requirements, or privacy practices.

When we make changes, we will update the Last Updated date at the top of this Privacy Policy.

If required by applicable law, we will provide additional notice regarding material changes.

We encourage you to review this Privacy Policy periodically.